- put text directly into t(), which also means that multipart help text becomes
   a multiline string
 - use modern XHTML tagging, no <b> and <i>
 - put links and URLs out of the translated text where appropriate
 - let referred menu items and form elements get the same name as in the menu /
   form, so only one translation would be needed
 - use %variable instead of $variable when variables need to go into the string
 - add translation to form items previously untranslated
 - use example.com in example URLs