>>> [!note] Migrated issue <!-- Drupal.org comment --> <!-- Migrated from issue #3424410. --> Reported by: [ivanstegic](https://www.drupal.org/user/298263) >>> <h3 id="summary-problem-motivation">Problem/Motivation</h3> <p>We've come SO FAR as a product and as a community! Remember when upgrades from 6 to 7 and 7 to 8, or 7 to 9 were really intensive and so very expensive? Yes, there are still sites that remain on 7, and after January, perhaps Never Ending Support from HeroDevs will keep them going for as long as they need to... a major fact though is that with the most recent version of Drupal, upgrading between minor and even major versions, is no longer a major capital expenditure. </p> <p>We should lean into this as a community.</p> <p>I am not suggesting we stop versioning the code base. No. We need that, it's critical, we keep the 6 month release cycles, the road map, all of that.</p> <p>I am suggesting we think about our users with empathy and realize that they don't really care about version numbers. In fact, they likely just want to have Drupal, secure and up to date, and not have to worry about how much money it's going to cost them to upgrade. Urgh.</p> <h4 id="summary-steps-reproduce">Steps to reproduce</h4> <p>None</p> <h3 id="summary-proposed-resolution">Proposed resolution</h3> <p>Stop using a version number when referring to Drupal in any marketing. Instead of "Drupal 10.2" just say "Drupal". Our product is Drupal, you always get the latest and greatest, because that's easy to do now. Drupal. Just Drupal.</p> <h3 id="summary-remaining-tasks">Remaining tasks</h3> <p>Convince the community that marketing a versionless Drupal is a good idea.</p> <h3 id="additional-resources">Resources / Other Insights</h3> <ul> <li><a href="https://www.drupal.org/community/promote-drupal">https://www.drupal.org/community/promote-drupal</a></li> <li>Talking Druapl #440 - <a href="https://youtu.be/HJgmt4iO6Jg?si=WNayABZr2Kq8oceC&amp;t=4046">https://youtu.be/HJgmt4iO6Jg?si=WNayABZr2Kq8oceC&amp;t=4046</a></li> <li>TEN7 Blog: Just Say Drupal - <a href="https://ten7.com/blog/post/just-say-drupal">https://ten7.com/blog/post/just-say-drupal</a></li> <li>Lullabot Podcast: Just Say Drupal - <a href="https://www.lullabot.com/podcasts/lullabot-podcast/just-say-drupal">https://www.lullabot.com/podcasts/lullabot-podcast/just-say-drupal</a></li> </ul> <h3 id="summary-release-notes">Release notes snippet</h3> <p>It's just Drupal.</p> > Related issue: [Issue #3453924](https://www.drupal.org/node/3453924)