$output.='<p>'.(string)newTranslatableMarkup('This module allows a site to automatically provide structured metadata, aka "meta tags", about the site and individual pages.');
$output.='<p>'.(string)newTranslatableMarkup('In the context of search engine optimization, providing an extensive set of meta tags may help improve the site\'s and pages\' rankings, thus may aid with achieving a more prominent display of the content within search engine results. They can also be used to tailor how content is displayed when shared on social networks. For additional information, see the <a href=":online">online documentation for Metatag</a>.',[':online'=>'https://www.drupal.org/node/1774342']).'</p>';
$output.='<p>'.(string)newTranslatableMarkup('The module uses <a href=":tokens">"tokens"</a> to automatically fill in values for different meta tags. Specific values may also be filled in.',[':tokens'=>Url::fromRoute('help.page',['name'=>'token'])->toString()]).'</p>';
$output.='<p>'.(string)newTranslatableMarkup('The best way of using Metatag is as follows:').'</p>';