$output.='<p>'.t('This module provides a new plugin type to define coded emails throughout your website.
This is a developer module, the provided UI is minimal.').'</p>';
$output.='<h3>'.t('Usage').'</h3>';
$output.='<ul>';
$output.='<li>'.t('When creating a site that sends a lot of mails your code gets sloppy fast.').'</li>';
$output.='<li>'.t('Each mail needs a hook_email, hook_template, a calling function, ...').'</li>';
$output.='<li>'.t('This module makes it possible to bundle all the mail data into a single mailer plugin and call the plugin from everywhere on your website.').'</li>';
$output.='</ul>';
$output.=t('Visit the <a href=":project_link">Mailer project pages</a> on Drupal.org for more information.',[