## Summary To improve our outreach beyond traditional Drupal audiences we propose to create a LinkedIn Newsletter. This allows users to easily subscribe and receive periodic updates (monthly) and creates a new channel for marketing. ## Work Track AI Marketing ## Context / Background As part of this we should start cross posting blogs from Drupal.org onto LinkedIn as Articles. This will allow easy linking from LinkedIn Newsletters and also boost discoverability via LinkedIn Search. Sources of content to promote are: * Drupal AI releases * Case Studies * Blog Articles * Webinars (upcoming and past) * Sessions from events * Events (upcoming) * Talking Drupal podcast ## Tasks - [x] Agree the frequency of newsletters (monthly is proposed) - [x] Confirm how newsletters should be drafted (likely Google docs) - [x] [Google doc for content](https://docs.google.com/document/d/1Gb7E4gaIm7bm4ezCmr3kezJIwVbo3hDsnxWXHAewfK8/edit?usp=sharing) - [x] Set up a place in [Google Drive Marketing](https://drive.google.com/drive/folders/1kUongGvLOlvCdH3EXN6f9fSWD4agd5S7?usp=sharing) folder to work - - [x] Agree the content types which should be featured. - [x] Define a workflow for how we curate the newsletter - [x] Set up a Canva file in newsletter format (1920 x 1080 px) - https://canva.link/q54dlxkccclc7wc - [x] Ask a designer to create a branded header for the newsletter - [x] Set up on LinkedIn and promote availability ## Acceptance Criteria - [x] Process is defined - [x] Newsletters are set up on LinkedIn - [x] Awareness has been raised