> Migrated to [ai_initiative_marketing#19](https://git.drupalcode.org/project/ai_initiative_marketing/-/work_items/19). Use that ticket. ## Problem/Motivation --- The Enterprise AI Summit requires a cohesive visual identity to support its marketing across multiple channels. The event takes place aboard the SS Rotterdam and is designed as a landmark occasion, distinct in character from DrupalCon. This is not a community or developer conference. It is a curated industry showcase, comparable in positioning to Acquia Engage, where real-world Drupal AI success stories are presented directly by the end customers who experienced them. The target audience is senior organisational decision-makers: CMOs, CTOs, CIOs, and owners of large digital estates. Specifically, those with the ambition to adopt AI but who require peer-validated success stories to strengthen their internal business cases and present credible evidence to budget holders. The objective is to inspire that audience to select Drupal as their AI platform of choice. ## Proposed resolution Develop a visual identity for the Enterprise AI Summit that establishes a consistent look and feel across Drupal AI events, in the same way that DrupalCon maintains visual coherence across its editions. The identity should align with the Drupal AI brand whilst remaining distinctively its own. It must be refined in tone, and strong enough to stand out within LinkedIn feeds specifically to attract audiences beyond the existing Drupal community. The type of assets we need to consider are 1. The website https://summit.enterprisedrupal.eu/ 2. LinkedIn Cards 3. Tickets for the event / boarding cards (the event is on a ship) 4. Landing page header for D.O 5. Video intro and outro (there will be a showcase video at the event and for promotion) .... can come later once the core look is developed @wouters_frederik has the idea it could be like the Blue Line (shipping line) with a reference to the [luxury cruise lines of the past](https://en.wikipedia.org/wiki/Red_Star_Line) ## Target date or deadline Whilst the event is in September, we only have til early July in reality to market it. So we need to push hard on this. ## Remaining tasks * [ ] Initial concepts presented to @wouters_frederik and @pdjohnson * [ ] LinkedIn cards (template) for Save the Date and Call for speakers * [ ] Landing page header and inline image for D.O