Marketing Sprint #3: May 11 - 25 [Meta]
> Migrated to [ai_initiative_marketing#100](https://git.drupalcode.org/project/ai_initiative_marketing/-/work_items/100). Use that ticket.
### Tickets for sprint
Add tickets at the start of the sprint. As you make progress and complete a ticket please mark as done with strikethrough.
### General
* [ ] [See what marketing opportunities are available from Splash Awards](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586490)
### Media relations // Pritam Prasun & Christoph Mangold
* [ ] \[ Marketing Sprint #2 - Provisioning CRM and Email for Media Outreach\] (https://git.drupalcode.org/project/ai_initiative/-/work_items/3584454) : Call Scheduled
* [ ] \[Define Outreach Goals & Key Messages and Sequence Workflow\] (https://git.drupalcode.org/project/ai_initiative/-/work_items/3586516)- Yash : In Progress
* [ ] Audit & Enrich the 35-Outlet List with Apollo.io and identify the right stakeholders (https://git.drupalcode.org/project/ai_initiative/-/work_items/3586517): In Progress
* [ ] Prepare a Media Kit / Press Pack (https://git.drupalcode.org/project/ai_initiative/-/work_items/3586516)- Sahil : ETA:21 MAY
* [ ] [Campaign to get US government journalists to tell the Drupal AI Story](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586508): Connected on Slack
### Social Media // Amber Henry
* [x] [Marketing Sprint #3: General social media 12 - 25 May](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586485) - Amber
* [x] [Marketing Sprint #3: Promote AI Summit London on LinkedIn](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586445) - Amber
* [x] [Marketing sprint #3: Promote Drupal AI Learners Club on LinkedIn](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586506) - Amber
* [x] [Promote Drupal AI Learners Club](https://git.drupalcode.org/project/ai_initiative/-/work_items/3583894)
### Events // Paul Johnson and Matthew Saunders
* [ ] [Assess Luma](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586466)
* [ ] [Enterprise AI Summit - Visual assets](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586464) - Will & Dan
* [ ] [Enterprise AI Summit - Call for Sessions](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586514)
* [ ] [Enterprise AI Summit - Call for Sponsors](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586513)
* [x] [Enterprise AI Summit - Blog post announcing keynote speaker](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586463)
* [ ] [Look and feel for Enterprise AI Summit Rotterdam](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586492)
* [ ] [The AI Summit London Event META](https://git.drupalcode.org/project/ai_initiative/-/work_items/3585985)
* [x] [AI Summit London: Create a landing page](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586408)
* [x] [Promotional imagery for The AI Summit London](https://git.drupalcode.org/project/ai_initiative/-/work_items/3585956)
* [ ] [Set up call with James Hall re. DrupalCon EU - on event video](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586468)
* [x] [Session recordings AI Summit NYC](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586520)
* [ ] [NYC Summit - Speaker Issue Credits](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586521)
* [x] [NYC summit promotion by speakers](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584074)
* [x] [Drupal AI Summit NYC META](https://git.drupalcode.org/project/ai_initiative/-/work_items/3573949)
* [ ] [Document upcoming events for wider awareness](https://git.drupalcode.org/project/ai_initiative/-/work_items/3583900)
### Webinars and Podcasts // Matthew Saunders
* [ ] [FOUNDATION - Finalise podcast name](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586388)
* [ ] [FOUNDATION - Define sponsorship model](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586387)
* [ ] [FOUNDATION - Confirm DA YouTube as primary video host and set up channel access](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586386)
* [ ] [FOUNDATION - Brief Amber and Ryan on distribution strategy](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586385)
* [ ] [FOUNDATION - Saunders and De Cooman Align on co-Host Responsibilities](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586384)
* [ ] [GUEST PIPELINE - Define guest outreach and management process](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586390)
* [ ] [GUEST PIPELINE - Align with Rosie on case study workstream](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586389)
* [ ] [PLANNING DB Schenker - Confirm date, time, and platform](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586413)
* [ ] [PLANNING DB SCHENKER - Confirm speaker commitment](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586414)
* [ ] [PLANNING DB SCHENKER - Develop agenda and outline](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586415)
### Sales enablement // James Tillotson
* [x] [Create sales deck](https://git.drupalcode.org/project/ai_initiative/-/work_items/3585426)
### Case Studies // Rosie Gladden
* [x] [Engage DCPs (first port) for stories](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586467)
* [x] [General Case Studies April 27 - May 11](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584039)
* [x] [Create Centralized list of all existing AI-related content](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584041)
### Existing Capabilities // Duncan Worrell
<table>
<tr>
<th>
[AI Capabilities you can use now \[META\]](https://git.drupalcode.org/project/ai_initiative/-/work_items/3566615)
</th>
</tr>
<tr>
<td>
* [ ] [Current AI Capabilities page for Search](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584989) - Duncan (postponed)
* [ ] [Current AI Capabilities page for Content Accuracy](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584990) - Duncan (postponed)
* [ ] [Current AI Capabilities page for User Experience](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584991) - Duncan (postponed)
* [ ] [Current AI Capabilities page for Team Efficiency](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584992) - Duncan (postponed)
* [ ] [Current AI Capabilities page for Accessibility](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584987) - Duncan
</td>
</tr>
</table>
### Roadmap features // Will Huggins
* [ ] [AI Roadmap - Core Narrative & Messaging](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584118)
* [ ] [Create flagship content for CCC](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584119)
* [ ] [Roadmap Marketing - Governance & Coordination](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584120)
### Demos // Dan Lemon
* [ ] [\[Meta\] Create AI CMS Demo System](https://git.drupalcode.org/project/ai_initiative/-/work_items/3575135)
* [ ] [Create Individual Pages For Each Official AI Demo](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584244)
* [ ] [Content: Draft technical descriptions for AI Demo landing pages](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584262)
* [ ] [Media: Produce 60-second "Teaser" videos for each AI Demo](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584263)
### Brand Strategy // Dan Stratton
* [ ] [Drupal AI Brand - Guidelines Review & Sign Off](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586491)
* [ ] [Proposed Content & Design Framework](https://git.drupalcode.org/project/ai_initiative/-/work_items/3575187)
## Content production
* [ ] [Blog on Dries' appearance on CMS wire podcast](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586507) - Will
* [ ] [Engage Drupal AI Team for Content](https://git.drupalcode.org/project/ai_initiative/-/work_items/3585430)
* [ ] [Marketing Content for Drupal AI 1.4.0](https://git.drupalcode.org/project/ai_initiative/-/work_items/3585168)
### Project Management // Jeremy Chinquist
* [ ] [Auto-set state::fixed label when issues close](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586486) - Jeremy
* [ ] [Add close-sprint skill and sprint-stats skill + first draft of reports for Sprints 1 and 2](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586510) - Jeremy
* [ ] [Marketing of the ai_initiative receives a dedicated ai_initiative_marketing Drupal project](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586509)
* [ ] [Create /online-event Claude Code skill for podcasts and webinars](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586453)
* [ ] [Optimisation of AI Marketing Issue Templates](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586447)
* [ ] [Finalize state-label workflow for Marketing templates (AC-1 + AC-4 from #3582480)](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586409)
* [x] [Retro of AI Marketing Sprints 1 & 2](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586448)
* [ ] [Onboarding & Offboarding Documentation for the AI Initiative specific to Marketing](https://git.drupalcode.org/project/ai_initiative/-/work_items/3581710)
---
_Drafted with the assistance of AI (Claude Code / Opus 4.7)._
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