## Description The vision references the NPR model — fewer sponsors, high relevance, no hard selling during the conversation. The key decision to make is whether sponsors are paying or in-kind/partnership. Either way, slots are pre-roll (10-15 seconds), mid-roll (30-45 seconds max), and post-roll mention only. Hosts must not become salespeople. Sponsors must be relevant to Drupal, AI, or the open web. Better to have fewer sponsors than dilute credibility. This work should be done before episode 1 so any sponsor arrangements are in place before recording begins. ## Acceptance criteria * [ ] Paid vs. in-kind/partnership model decided * [ ] Sponsorship slot structure confirmed (pre/mid/post-roll lengths) * [ ] Sponsor eligibility criteria defined * [ ] Sponsor guidelines written (what they can and cannot do on the show) * [ ] Outreach approach identified if going paid