Marketing Sprint #2: April 27 - May 11 [Meta]
> [!note] Migrated issue
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> <!--Drupal.org comment-->
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> <!--Migrated from issue #3585830.-->
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> Reported by: [jjchinquist](https://www.drupal.org/user/286806)
### Tickets for sprint
Add tickets at the start of the sprint. As you make progress and complete a ticket please mark as done with strikethrough.
### General
### Media relations // Pritam Prasun
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[\[Meta\] Media Outreach - Phase 1: Foundation & Research](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584460)
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* [ ] [Provisioning CRM and Email for Media Outreach](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584454) - Pritam
* [x] [Prepare Step-wise Media Outreach Plan](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584453) - Pritam
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* [x] [Media relations for NYC Summit](https://git.drupalcode.org/project/ai_initiative/-/work_items/3583943) - Pritam
### Social Media // Amber Henry
* [x] [Marketing Sprint #2: Promote Industry Guides](https://git.drupalcode.org/project/ai_initiative/-/work_items/3585925)
* [x] [Marketing Sprint #2: NYC AI Summit featured sessions](https://git.drupalcode.org/project/ai_initiative/-/work_items/3585908)
* [x] [Marketing Sprint #2: General social media 27 April - 11 May](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586166)
* [x] [Blog article promoting Drupal AI Learners Club](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584083) - Maria Fernanda
* [x] [Promote Drupal AI Learners Club](https://git.drupalcode.org/project/ai_initiative/-/work_items/3583894) - Maria Fernanda
### Events // Paul Johnson and Matthew Saunders
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[Drupal AI Summit NYC META](https://www.drupal.org/project/ai_initiative/issues/3573949)
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* [x] [Banner for NYC Summit](https://www.drupal.org/project/ai_initiative/issues/3584076) - Matthew
* [x] [Recording Equipment Verified](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586496) -Matthew
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[The AI Summit London Event META](https://git.drupalcode.org/project/ai_initiative/-/work_items/3585985)
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* [ ] [AI Summit London: Create a landing page](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586408)
* [x] [Webinar: Southwark Council Imagery](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586405)
* [ ] [Promotional imagery for The AI Summit London](https://git.drupalcode.org/project/ai_initiative/-/work_items/3585956)
* [x] [The AI Summit London Booth Design](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586251)
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* [x] [Enterprise AI Summit - Call for sessions](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586449)
* [ ] [Promotional images for Enterprise AI Summit](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586492)
* [ ] [Document upcoming events for wider awareness](https://git.drupalcode.org/project/ai_initiative/-/work_items/3583900) - Paul
### Webinars and Podcasts // Matthew Saunders
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\[META\] [Webinar for Southwark Council's work with AI](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584600) (Paul)
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* [x] [Blog promoting webinar with Southwark Council](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586268) (Paul)
* [x] [Southwark Webinar promotion](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586457) (Paul)
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[**\[META\] Launch Drupal AI in Practice Podcast**](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586383)
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* [ ] [**FOUNDATION - Saunders and De Cooman Align on co-Host Responsibilities**](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586384) - Matthew
* [ ] [**FOUNDATION - Brief Amber and Ryan on distribution strategy**](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586385) - Matthew
* [ ] [**FOUNDATION - Confirm DA YouTube as primary video host and set up channel access**](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586386) - Matthew
* [x] [**FOUNDATION - Finalise podcast name**](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586388) - Matthew and Dominique **(RBTC)**
* [ ] [**FOUNDATION - Define sponsorship model**](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586387) - Matthew and Dominique
* [ ] [**GUEST PIPELINE - Align with Rosie on case study workstream**](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586389) - Matthew and Rosie **(In progress)**
* [ ] [**GUEST PIPELINE - Define guest outreach and management process**](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586390) - Matthew and Dominique
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[\[META\] Webinar for DB Schenker](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586411)
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* [ ] [**PLANNING DB SCHENKER - Confirm speaker commitment**](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586414) - Matthew **(In progress)**
* [ ] [**PLANNING DB Schenker - Confirm date, time, and platform**](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586413) - Matthew **(In progress)**
* [ ] [**PLANNING DB SCHENKER - Develop agenda and outline**](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586415) - Matthew
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* [x] [Create /online-event Claude Code skill for Drupal AI Initiative issue generation for podcasts and webinars](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586453) - Matthew **(Ready for Review)**
### Sales enablement // James Tillotson
* [ ] [Engage Drupal AI Team for Content](https://git.drupalcode.org/project/ai_initiative/-/work_items/3585430) - James
* [ ] [Create sales deck](https://git.drupalcode.org/project/ai_initiative/-/work_items/3585426) - James
### Case Studies // Rosie Gladden
* [ ] [Create Centralized list of all existing AI-related content](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584041) - Rosie
* [ ] Set up call with James Hall re. DrupalCon EU - on event video - Rosie
* [ ] Engage DCPs (first port) for stories - Rosie
* [ ] [General Case Studies April ](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584039)27 - May 11 - Rosie
* [ ] [Splash Awards marketing opportunities](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586490)
### Existing Capabilities // Duncan Worrell
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[AI Capabilities you can use now \[META\]](https://git.drupalcode.org/project/ai_initiative/-/work_items/3566615)
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* [ ] [Current AI Capabilities - introduction page](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584997) - Duncan (backlog)
* [ ] [Current AI Capabilities page for Accessibility](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584987) - Duncan (please review)
* [ ] [Current AI Capabilities page for Search](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584989) - Duncan (backlog)
* [ ] [Current AI Capabilities page for Content Accuracy](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584990) - Duncan (backlog)
* [ ] [Current AI Capabilities page for User Experience](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584991) - Duncan (backlog)
* [ ] [Current AI Capabilities page for Team Efficiency](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584992) - Duncan (backlog)
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### Roadmap features // Will Huggins
* [ ] [Marketing Content for Drupal AI 1.4.0](https://git.drupalcode.org/project/ai_initiative/-/work_items/3585168) - Will
* [ ] [AI Roadmap - Core Narrative & Messaging](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584118) - Will
* [ ] [Create flagship content for CCC](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584119) - Will
* [ ] [Roadmap Marketing - Governance & Coordination](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584120) - Will
### Demos // Dan Lemon
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[\[Meta\] Create AI CMS Demo System](https://git.drupalcode.org/project/ai_initiative/-/work_items/3575135)
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* [ ] [Proposed Content & Design Framework](https://git.drupalcode.org/project/ai_initiative/-/work_items/3575187) - Dan
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* [ ] [Create Individual Pages For Each Official AI Demo](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584244) - Dan
* [ ] [Content: Draft technical descriptions for AI Demo landing pages](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584262) - Dan
* [ ] [Media: Produce 60-second "Teaser" videos for each AI Demo](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584263)
### Brand Strategy // Dan Stratton
* [ ] https://git.drupalcode.org/project/ai_initiative/-/work_items/3586491+
* [x] [Drupal AI Brand Positioning strategy](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584983)
## Content production
* [x] [Blog: The Skills That Matter for Leaders, Builders and Doers in the Age of AI](https://git.drupalcode.org/project/ai_initiative/-/work_items/3583359) (Paul)
* [x] [Supporting image for Skills blog](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586462) (Scott)
* [x] [YouTube embeds](https://git.drupalcode.org/project/ai_initiative/-/work_items/3567516) (Duncan)
* [x] [Update AI TV page now we can embed YouTube videos](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586487) (Duncan)
* [x] Any other content we should revisit given the above?
* [ ] Note: @pdjohnson (and others) are able to upload videos to the Drupal YouTube channel.
### Project Management // Jeremy Chinquist
<table>
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<th>Marketing Meeting Issue Credit Tracking</th>
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* [x] [AI Initiative Marketing Meeting April 27](https://git.drupalcode.org/project/ai_initiative/-/work_items/3584282) - Matthew
* [x] [AI Initiative Marketing Meeting May 4](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586412) - Matthew
* [ ] [Retro of AI Marketing Sprint 1](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586448) - Jeremy
* [x] [AI skill for AI Marketing Initiative: GitLab CLI tooling guide](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586406) - Jeremy
* [x] [Contribution workflow for the AI Marketing Initiative](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586382) - Jeremy
* [ ] [Optimisation of AI Marketing Issue Templates](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586447) - Jeremy
* [ ] [Finalize state-label workflow for Marketing templates (AC-1 + AC-4 from #3582480)](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586409) - Jeremy
* [ ] [Onboarding & Offboarding Documentation for the AI Initiative specific to Marketing](https://git.drupalcode.org/project/ai_initiative/-/work_items/3581710) - Anastasiya
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