> [!note] Migrated issue > > <!--Drupal.org comment--> > > <!--Migrated from issue #3583465.--> > > Reported by: [pdjohnson](https://www.drupal.org/user/72810) \[Tracker\]\ **Update Summary:** The AI Marketing Initiative will introduce sprints for better coordination and efficiency. This ticket serves to give an overview of the first sprint.\ **Check-in Date:** 04/13/2026\ **Additional Collaborators:** The AI Marketing Initiative Leads and the entire AI Marketing Team\ _Metadata is used by the _[_AI Tracker._](https://www.drupalstarforge.ai/ "AI Tracker")_ Docs and additional fields _[_here_](https://www.drupalstarforge.ai/ai-dashboard/docs "AI Issue Tracker Documentation")_._\ \[/Tracker\] ### Tickets for sprint Add tickets at the start of the sprint. As you make progress and complete a ticket please mark as done with strikethrough. ### General 1. [Drupal AI Learners Club](https://www.drupal.org/node/3583894) (pdjohnson) 2. [Document upcoming events for wider awareness](https://www.drupal.org/project/ai_initiative/issues/3583900) (pdjohnson) ### Media relations // Pritam Prasun 1. [Working on Media Outreach Strategy](https://www.drupal.org/project/ai_initiative/issues/3584453) 2. [Media relations for NYC Summit](https://www.drupal.org/project/ai_initiative/issues/3583943) 3. [Provisioning CRM and DA Email](https://www.drupal.org/project/ai_initiative/issues/3584454) 4. [\[Meta\] Media Outreach - Phase 1: Foundation & Research](https://www.drupal.org/project/ai_initiative/issues/3584460) ### Social Media // Amber Henry 1. [~~Featured sessions LinkedIn Posts (NYC)~~](https://www.drupal.org/project/ai_initiative/issues/3582787)\~\~ (all scheduled)\~\~ 2. [~~Sprint #1: Schedule LinkedIn posts - Featured speakers NYC summit~~](https://www.drupal.org/project/ai_initiative/issues/3585907) 3. [~~LinkedIn posts promoting Industry Guides~~](https://www.drupal.org/project/ai_initiative/issues/3578729) 4. [~~Sprint #1: Schedule LinkedIn posts - Industry Guides~~](https://www.drupal.org/project/ai_initiative/issues/3585924) 5. [General Social Media April 13 - 24](https://www.drupal.org/project/ai_initiative/issues/3583896) ### Events // Paul Johnson and Matthew Saunders 1. [Drupal AI Summit NYC META](https://www.drupal.org/project/ai_initiative/issues/3573949) 2. [Promotional imagery for The AI Summit London](https://git.drupalcode.org/project/ai_initiative/-/work_items/3585956) 3. [~~The AI Summit London - Briefing for sponsors~~](https://www.drupal.org/project/ai_initiative/issues/3586040) 4. [~~Update the Drupal AI events page~~](https://git.drupalcode.org/project/ai_initiative/-/work_items/3577982) 5. [~~Add Christophe B to AI Summit in NYC~~](https://www.drupal.org/project/ai_initiative/issues/3586240)(new) 6. [Banner for NYC Summit](https://www.drupal.org/project/ai_initiative/issues/3584076) (in progress) 7. [~~Action: Finalise Speaker Order and Publish NYC AI Summit Schedule~~](https://www.drupal.org/project/ai_initiative/issues/3584183)(done) 8. [~~Action: Email NYC Summit Speakers re: Registration + Guest Passes~~](https://www.drupal.org/project/ai_initiative/issues/3584182) ### Webinars 1. [~~Initiative Meeting Issue Credits - April 13~~](https://www.drupal.org/project/ai_initiative/issues/3584279) 2. [~~Initiative Meeting Issue Credits - April 20~~](https://www.drupal.org/node/3584281) 3. [~~Create issue for Southwark Council Webinar~~](https://www.drupal.org/project/ai_initiative/issues/3584600) 4. [~~Proposal: Drupal AI Podcast Series (Real-World Use Cases)~~](https://www.drupal.org/project/ai_initiative/issues/3583721) 5. [~~Create issue for personal social media campaign for NYC summit~~](https://www.drupal.org/project/ai_initiative/issues/3584602) 6. [~~Webinar: Southwark Council - process document~~](https://www.drupal.org/project/ai_initiative/issues/3586051) 7. [~~Set up Southwark Webinar on Zoom~~](https://www.drupal.org/project/ai_initiative/issues/3586060)~~ (new)~~ 8. [Webinar: Southwark Council Imagery](https://git.drupalcode.org/project/ai_initiative/-/work_items/3586405) ### Sales enablement // James Tillotson 1. [Create sales deck](https://www.drupal.org/project/ai_initiative/issues/3585426) 2. [Engage Drupal AI Team for Content](https://www.drupal.org/project/ai_initiative/issues/3585430) ### Case Studies // Rosie Gladden 1. [Centralized list of all existing AI-related case study content](https://www.drupal.org/project/ai_initiative/issues/3584041) 2. Plan for where these case studies/success stories should live 3. [General Case Studies April 13 - 24](https://www.drupal.org/project/ai_initiative/issues/3584039) ### Existing Capabilities // Duncan Worrell 1. [Parent/meta issue](https://www.drupal.org/project/ai_initiative/issues/3566615) - in progress and following child issues created. Once 3 is reviewed, I can create the necessary Google doc templates to attach to item 4 through 7. 2. [Introduction page](https://www.drupal.org/project/ai_initiative/issues/3584997) - blocked 3. [Accessibility page](https://www.drupal.org/project/ai_initiative/issues/3584987) - in review 4. [Search page](https://www.drupal.org/project/ai_initiative/issues/3584989) - blocked 5. [Content Accuracy page](https://www.drupal.org/project/ai_initiative/issues/3584990) - blocked 6. [Team Efficiency page](https://www.drupal.org/project/ai_initiative/issues/3584992) - blocked 7. [User Experience page](https://www.drupal.org/project/ai_initiative/issues/3584991) - blocked The target is to get that first Accessibility page content complete in this sprint and use that to create the template for the others.\ Nothing is published/marketed until sub-pages are complete (needs Drupal Assoc effort to upload videos to YouTube and include embeds, which will be added to each ticket as that point in the workflow is reached) and the introduction page is created.\ The backlog still needs tasks adding to ensure other pages are updated to link to this new content and any associated marketing of these pages. ### Roadmap features // Will Huggins 1. [Roadmap Marketing - Governance & Coordination](https://www.drupal.org/project/ai_initiative/issues/3584120) 2. [Roadmap core narrative & messaging](https://www.drupal.org/project/ai_initiative/issues/3584118) 3. [Create flagship content for CCC](https://www.drupal.org/project/ai_initiative/issues/3584119) 4. [Marketing Content for Drupal AI 1.4.0](https://www.drupal.org/project/ai_initiative/issues/3585168) ### Demos // Dan Lemon 1. [Create Individual Pages For Each Demo](https://www.drupal.org/project/ai_initiative/issues/3584244) \[marketing related\] 2. [Content: Draft technical descriptions for AI Demo landing pages](https://www.drupal.org/project/ai_initiative/issues/3584262#comment-16546783) \[marketing related\] 3. [Media: Produce 60-second "Teaser" videos for each AI Demo](https://www.drupal.org/project/ai_initiative/issues/3584263) \[marketing related\] 4. [\[Meta\] Create AI CMS Demo System](https://www.drupal.org/project/ai_initiative/issues/3575135) + various sub-issues \[dev related\] ### Brand Strategy // Dan Stratton 1. [Finalise design framework](https://www.drupal.org/project/ai_initiative/issues/3575187) (dan) 2. [Drupal AI Brand Positioning strategy](https://www.drupal.org/project/ai_initiative/issues/3584983) (shruti) ### Project Management Members: [jjchinquist](https://www.drupal.org/u/jjchinquist), [ctasik](https://www.drupal.org/u/ctasik) Focus: Organization and a good transition to Gitlab Issues and Boards, leveraging the new capabilities we have with these improved tools. The migration is currently scheduled for April 21. 1. [Onboarding & Offboarding Documentation for the AI Initiative specific to Marketing](https://www.drupal.org/project/ai_initiative/issues/3581710) 2. [~~Gitlab workflows & board specific to the AI's Marketing Initiative~~](https://www.drupal.org/project/ai_initiative/issues/3582480) 3. [~~Create templates for management of AI Initiative Marketing Issues on Gitlab~~](https://www.drupal.org/project/ai_initiative/issues/3581782) ## AI Marketing Initiative — Sprint Burndown Sprint period: **2026-04-13 → 2026-04-27** (sprint ends at midday on April 27, \~14 working days)\ \ Total tickets at sprint start: **38** {height="300"} ### Burndown table | Date | Total | Open | Resolved | % Resolved | |------|-------|------|----------|------------| | 2026-04-13 (sprint start) | 38 | 38 | 0 | 0.0% | | 2026-04-14 | | | | | | 2026-04-15 | | | | | | 2026-04-16 | 38 | 34 | 4 | 10.5% | | 2026-04-17 | | | | | | 2026-04-18 | | | | | | 2026-04-19 | | | | | | 2026-04-20 | 38 | 34 | 4 | 10.5% | | 2026-04-21 | | | | | | 2026-04-22 | | | | | | 2026-04-23 | | | | | | 2026-04-24 | 51 | 35 | 16 | 31.4% | | 2026-04-25 | | | | | | 2026-04-26 | | | | | | 2026-04-27 (sprint end, midday) | | | | |