D.O Page: Why Drupal AI?
>>> [!note] Migrated issue
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Reported by: [pdjohnson](https://www.drupal.org/user/72810)
>>>
<h3 id="summary-problem-motivation">Problem/Motivation</h3>
<p>The /AI home page needs redesigning to accommodate links to 15 industry focussed landing pages. This will take the emphasis of the page away from about Drupal AI towards signpost people to the right place for them. Therefore the about Drupal AI content needs to live somewhere else and be further developed.</p>
<h3 id="summary-proposed-resolution">Proposed resolution</h3>
<p>Create a new page describing from a high level perspective defining What is Drupal AI?, Why Drupal AI?.</p>
<p>Refer to the<a href="https://docs.google.com/presentation/d/1cXcbEYYRQpRnoWQzn6zy_LPhBwVHYy-m-Ioemk897JA/edit?slide=id.g372abfb5cbf_0_101#slide=id.g372abfb5cbf_0_101"> Drupal AI Marketing Strategy</a>. This is a top of funnel page.</p>
<p><a href="https://docs.google.com/presentation/d/1cXcbEYYRQpRnoWQzn6zy_LPhBwVHYy-m-Ioemk897JA/edit?slide=id.g372abfb5cbf_0_128#slide=id.g372abfb5cbf_0_128">What the buyer is thinking at this stage.</a></p>
<p>The <a href="https://new.drupal.org/ai">current home page</a> which this page should draw from was created before we developed the <a href="https://docs.google.com/presentation/d/1cXcbEYYRQpRnoWQzn6zy_LPhBwVHYy-m-Ioemk897JA/edit?slide=id.g379a38669b6_0_198#slide=id.g379a38669b6_0_198">core messaging</a>. This new page needs to represent these themes and effectively be an expansion of the themes of this messaging.</p>
<p>The hierarchy of the page should be such that we hook visitors in with a powerful statement, support that with the core messaging and provide evidence that it is true. As with the industry landing pages, <a href="https://docs.google.com/spreadsheets/d/1TKMdqMw1Vhs6962I6Yo19artSJB34tYYu9BuUI8yRmE/edit?gid=730482143#gid=730482143">text is here</a> we need to write in terms of the outside in approach - a customer-centric business strategy that starts by understanding and meeting customer needs and market conditions, rather than starting with our features. Speak in terms of how real world challenges exist and how our capabilities can meet them.</p>
<p><strong>Header</strong></p>
<p>Contain essence of core messaging</p>
<p><strong>Key pillars and expand on the advantages of these see <a href="https://new.drupal.org/ai">https://new.drupal.org/ai</a></strong></p>
<ol>
<li>AI-human collaboration</li>
<li>Trustworthy Governance</li>
<li>Open Source Flexibility</li>
<li>Community Innovation</li>
</ol>
<p><strong>Integrates with existing marketing tools</strong></p>
<p>Section on how Drupal AI seamlessly integrates with your existing AI orchestration layers and other martech systems.</p>
<p><strong>Ready to deploy solutions</strong></p>
<p>A key differentiator is that we have 290+ modules and a host of providers. Bring the content from the home page that talks about this and expand upon it.</p>
<p><strong>Existing sections</strong></p>
<p>Bring the existing sections covering the topics below and expand, provide buttons linking to <a href="https://www.drupal.org/project/ai">https://www.drupal.org/project/ai</a> as call to action (until we have specific pages to address these topics)</p>
<p>Drupal Agent Chatbot<br>
CKEditor AI assistant<br>
AI Image Alt Text<br>
AI Powered Search<br>
AI Translation<br>
AI Powered Workflows<br>
Agentic Orchestration</p>
<h3 id="summary-remaining-tasks">Remaining tasks</h3>
<ol>
<li><a href="https://docs.google.com/document/d/17GWpCxGBo1lR3hwP06J4Q8ZiBvW6W70uC-iEEZjW60g/edit?usp=sharing">Draft the content here</a></li>
<li>Define what images are required to deliver the page</li>
<li>Set the page for Needs Review and post link in <a href="https://drupal.slack.com/archives/C090H52MUP7">ai-marketing-slack</a> </li>
<li>Review and iterate</li>
<li>Get designs for header and supporting images</li>
<li>Load the page to D.O</li>
<li>Link to this page from home page</li>
</ol>
issue